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Society of Information Management

Posted on February 16, 2005 at 8:34 PM

Differentiation through business objectives and IT initiative alignment: Listening to the Customer!  Do you think that an organization's survival is contingent upon the alignment of their business objectives and their IT initiatives? Join Ben Berry, CIO of Oregon Department of Transportation as he focuses on this question of Listening to the Customer. IT is critical to the overall survival of an organization no matter the type of organization be it private, not-for-profit or the public sector. Corporate culture also plays a role in determining the success or failure of the organization. When innovation is a part of the organization's cultural values this tends to lead toward technological innovation that translates to strategic opportunities. To say that an organization's survival is contingent upon its use of IT may be too broad a statement to make in that IT, in and of itself, is not an effective tool unless it is the backbone of the innovation within the organization.

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